Dennis Salazar – president of Salazar Packaging, Inc., a certified MBE (Minority Business Enterprise) company specializing in packaging products, equipment and solutions recently attended one of the largest green conferences of its kind, completely focused on sustainability and green businesses. It was being held at The Hotel Whitcomb, one of San Francisco’s oldest and greenest hotels. He wrote a fun tongue and cheek article about the “Greenness” of the toilet paper he found in the room.
It’s a fun read . . . but it does make you think about how you market your environmental initiatives . . . who is looking . . . and what they might be thinking about what you’re saying.
Dennis says “It’s kind of like finding salmonella at a healthy food fair but it happens.” Here’s what he found - “I read the label and was impressed by the product name: Renature Bathroom Tissue. ‘That looks like a nice green brand,’ I thought when I saw the recycled logo but then noticed the problematic printing under the name: 100% recyclable.” Then he poses some interesting questions – Are they labeling to inform or misinform? What does that mean? What is bathroom tissue that is 100% recyclable? I am not sure I even want to know but I suspect there were a number of different things they could have printed on the wrapper that would be more accurate and possibly every bit as green sounding as what they chose. Does the product contain recycled content? Perhaps, but we’ll never know for sure, I guess. Is it biodegradable? I think most tissue is designed for that. What exactly do they mean by 100% recyclable?”
You can read the full article here.
