Green Points – Why didn’t I think of that?

by Richard Varner on January 12, 2010

How about a few incentives to encourage the guest to be Green?

Elan Inn - Hangzhou China

Elan Inn - Hangzhou China

 That’s exactly what the Elan Inn in Hangzhou China has implemented. The hotel has created a carbon rewards program where guests will get reward points for various carbon-reduction actions they take.

Guests can exchange accumulated reward points for gifts such as room coupons or short-haul travel. Currently guests are rewarded for:

  • bringing their own toothbrush
  • using their own towel from home
  • setting the air-conditioning above 26 degrees Celsius in summer
  • setting the heating below 20 degrees Celsius in winter

China seems to be on to something here . . . recognizing that energy costs account for 8%-15% of a hotel’s total business expenditure the hotels in Zhejiang decided to take a leading role in doing something about it. According to the secretary general of Zhejiang Provincial Hotel Association, Du Juexiang, the association put forward the concept of environmentally-friendly hotels around ten years ago and to date there are more than 300 green hotels in Zhejiang.

Offering Green Points to eco-concious guests is another great step in not only giving the guests incentive to be environmentally friendly but also creates a more profitable operation by consuming less resources.

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